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Finding and keeping your best employees after COVID

  • Reading time:7 mins read

Finding and retaining good employees is crucial for small businesses because they are the backbone of the company’s success. A dedicated and skilled workforce helps a business deliver high-quality products or services, leading to happy customers and repeat business.

When a small business can keep talented employees, it saves time and money that would otherwise be spent on hiring and training new staff. Also, a stable team fosters a positive work environment, promoting teamwork and collaboration, which can contribute to better problem-solving and innovation. In short, finding and keeping the right employees not only boosts a small business’s efficiency and reputation but also supports its growth and long-term success.

Here are 10 useful tips for your checklist

Write a simple job ad: Use clear and easy-to-understand language to describe the job and what you expect from the employee.

  • Highlight key responsibilities and requirements
  • Mention the benefits and perks of working at your company
  • Include contact information for applicants to send their resumes

Post job ads: Share the job ad on social media, local online classifieds (like Craigslist), and ask friends and family to help spread the word.

  • Share the ad on your business’s social media pages
  • Join local job-seeking groups on Facebook and post the ad there
  • Use LinkedIn to post the job and network with potential candidates

Put up flyers: Print flyers with the job information and post them at local community centers, grocery stores, and coffee shops.

  • Design an eye-catching flyer that includes essential job details
  • Ask permission from businesses to post the flyers on their premises
  • Update and replace the flyers as needed to ensure visibility

Referral bonuses:

  • Announce a referral bonus program to your current employees
  • Clearly state the bonus amount and the conditions to receive it
  • Keep track of referrals and make sure to reward employees accordingly

Contact local schools and training centers: Call or email nearby trade schools, vocational centers, or community colleges to let them know about your job opening.

  • Identify relevant programs or courses that match the job requirements
  • Attend job fairs and networking events at these institutions
  • Build relationships with career counselors and instructors

Offer fair pay: Check what similar businesses in your area pay their employees and offer a similar or slightly higher wage to attract good candidates.

  • During the interview process ask the interviewee what are their expectations for compensation
  • It’s ok to get back to them while you do your research
  • Research local salary standards using online resources or industry surveys
  • Review your budget and determine a competitive salary range
  • Be open to negotiation and consider adjusting the wage based on experience

Make the workplace nice: Keep your business clean and organized, so employees feel comfortable and happy working there.

  • Schedule regular cleaning and maintenance tasks
  • Provide necessary tools and equipment for employees to do their jobs efficiently
  • Create a pleasant break area where employees can relax and recharge

Train new employees: Show new employees how to do their job well and answer any questions they have.

  • Develop a comprehensive training program or manual
  • Pair new employees with experienced colleagues for guidance
  • Schedule regular check-ins during the first few weeks to address any concerns

Say “thank you”: When an employee does a good job, let them know you appreciate it. A simple “thank you” can go a long way.

  • Praise employees publicly during meetings
  • Write personal thank-you notes for significant achievements
  • Implement an employee recognition program to celebrate accomplishments

Have regular meetings: Schedule short weekly or monthly meetings to discuss any concerns or suggestions employees may have.

  • Create a safe and open environment for employees to voice their opinions
  • Actively listen and take notes during meetings
  • Follow up on action items and provide updates on progress

Plan fun activities: Organize a company lunch, picnic, or outing every few months to help employees bond and feel like part of a team.

  • Survey employees to find out their preferences for activities
  • Rotate event planning responsibilities among team members
  • Capture photos and memories to share on your company’s social media or internal communications

and there is always a meme….